POTOMAC MILLS WELCOMES FAMILIES INTO SNOW WHITE’S MAGICAL WORLD WITH MIRROR MIRROR EVENT ON JUNE 23
Step into an enchanted kingdom in celebration of the June 26 Mirror Mirror Blu-ray™, DVD and movie download release
WOODBRIDGE, VA (June 14, 2012) —Kids and adults can get ready to use their imaginations as Simon malls and Twentieth Century Fox Home Entertainment are teaming up to turn Potomac Mills into the ultimate Snow White experience in honor of Relativity Media’s family comedy Mirror Mirror, starring Julia Roberts, Lily Collins, Armie Hammer and Nathan Lane. Filled with mystic mirrors, an enchanted forest and rebellious dwarfs, the Potomac Mills’ Grand Court will never be the same.
Potomac Mills invites Washington D.C.-area families to attend a fun-filled day at this special Simon Kidgits Club event, taking place from 12 p.m. to 2 p.m. on Saturday, June 23. In celebration of the June 26 Blu-ray™, DVD and movie download release of Relativity Media’s Mirror Mirror from Twentieth Century Fox Home Entertainment, kids can get involved in engaging activities based on this fresh film inspired by the beloved children’s classic.
At the event, children will have a chance to view Mirror Mirror in a special viewing area and relive the fantasy film with countless themed activities, including tiara decorating, majestic mirror-making and a coloring station. Additionally, the Mirror Mirror experience lets kids create their own magical, make-believe potion as well as learn a special dance to the film’s featured song, “I Believe”, thanks to the Blu-ray dance-along feature. Families can also capture their magical event moments with an enchanting photo opportunity and pose next to a special Snow White standee.
“The Simon Kidigts Club is helping families have fun by bringing one their favorite fairytales to life. Our Mirror Mirror inspired event will deliver an entertaining experience to kids and adults by encouraging everyone to use their imagination,” said Jayne Stilson, assistant vice president of business development for Simon Brand Ventures, the business-to-consumer division of Simon Property Group.
The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games.
For more information about the Simon Kidgits Club and “Mirror Mirror” events, visitwww.simon.com/kidgits or find Potomac Mills on Facebook (www.facebook.com/PotomacMills) and on Twitter (www.twitter.com/shoPotomacMills).
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