The Lorax Release Party at Potomac Mills Mall

The Lorax is copyright Universal Studios. Image from Imdb.com

Come take a walk through the colorful, captivating world of Dr. Seuss’ The Lorax at Potomac Mills, the largest outlet and value retail shopping destination in Virginia, from 12 p.m. – 2 p.m. on Saturday, July 28 in
Grand Court in Neighborhood 2.

In celebration of the August 7 Blu-ray™/DVD release of The Lorax movie, Simon Kidgits Club® invites kids from the Washington, DC area to visit Potomac Mills for a celebration of non-stop family-focused festivities. Families are encouraged to get creative and enjoy an imaginative adventure by participating in the following Seussian-inspired activities, all taking place in a familiar Simon mall setting:

·         Create and take home intriguing Truffula Trees, just like those featured in the movie, and a Lorax mustache to commemorate the charming creature.

·         Visit a viewing area to watch The Lorax movie trailer, learn how to draw the Lorax through a bonus feature on the Blu-ray™/DVD and hear about how the Lorax speaks for the trees.

·         Pose for a fascinating photo next to Lorax-themed standees, capturing the fun of the unique event.

Kids will also have the chance to participate in interactive offerings which are focused on preserving the environment and celebrating The Lorax’smeaningful plot. Young attendees can join the Pitch-In Recycle Game to learn about the benefits of recycling and get involved in the Seed of Hope activity to craft a Lorax planter. Before departing the event, all children will pledge to care for the environment and take home a certificate to honor their positive promise. 

“Simon Kidgits Club’s The Lorax event aims to get families together to have some fun with Dr. Seuss and think about the movie’s messages about the environment. Simon malls strive to offer parents and kids the opportunity to enjoy unique activities in a place that’s not too far from home,” said Jayne Stilson, assistant vice president of business development for Simon Brand Ventures, the business-to-consumer division of Simon Property Group.

The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games.

For more information about the Simon Kidgits Club and The Lorax events, visit www.simon.com/kidgits or check us out on Facebook atwww.facebook.com/PotomacMills and Twitter at (www.twitter.com/shoPotomacMills).

The Lorax Synopsis

The imaginative world of Dr. Seuss comes to life like never before in this visually spectacular adventure from the creators of Despicable Me! Twelve-year-old Ted will do anything to find a real live Truffula Tree in order to impress the girl of his dreams. As he embarks on his journey, Ted discovers the incredible story of the Lorax, a grumpy but charming creature who speaks for the trees. Featuring the voice talents of Danny DeVito, Ed Helms, Zac Efron, Taylor Swift, Rob Riggle, Jenny Slate, and Betty White, Dr. Seuss’ The Lorax is filled with hilarious fun for everyone!

Visit www.theloraxmovie.com for additional information.